While actors and writers are demanding regulations in the use of Artificial Intelligence within the cinematic industry, Disney wants to step into the future and has reportedly created a task force to study, develop and implement AI to reduce costs for the company.

AI has been present both in cinema and television for a long time now, but in the last couple of years the presence of these new technologies and tools have been more and more common, even on every day uses beyond the industry. So when the writers strike begun already 100 days ago, rumors about the big studios and streaming companies considering to use tools like Chat GPT to write scripts for the projects that were paused because of the ongoing conflict started to spread.

Last month, it was revealed that both the House of Mouth and Netflix published job searches for AI experts with no specific description of what the companies wanted to do with the person or persons joining for the position, but now Disney's plans may have been revealed.

According to an article published by Reuters, Disney has created a task force to study how to apply the use of AI to reduce costs across the company's multiple departments, besides publishing 11 job postings for different tasks whether it is for the cinematographic studios or their theme parks.This group was reportedly created before the strikes begun, with the company wanting to get ahead of the technological advances and how they can apply them to succeed.

One of the sources that spoke to the outlet, which remained anonymous, said that one of the main golds of the studio is to reduce costs on the high-budget movies like Indiana Jones and the Dial of Destiny and The Little Mermaid, in order for the films not needing to earn that much money at the box office after being released.

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Disney Has Already Used AI in Some MCU Projects

Earlier this month, the company was at the center of the storm once again, not only for the job postings, but for the comments of some background actors from WandaVision, who declared that they were scanned during one of their working days, without being told how their image was going to be used later on.

When the actors strike begun, the SAG-AFTRA representatives revealed that one of the points included in the AMPTP proposal to them asked for the possibility of using AI to scan background actors, paying them for one day of work and later use their image without needing them on set again, which led people to believe that's what Disney tried to do with the actors from WandaVision.

But that was not all, when Secret Invasion premiered, the studio was heavily criticized for using artificial intelligence on the opening sequence. Although the conflict was later clarified by the associated studio Marvel hired to create the credits, whose artists used AI to add an aesthetic layer to the sequence that could connect to the theme of the show.